Diwali has long been a coveted box office slot for Bollywood filmmakers, with its potential to draw in the festive/holiday audience.
But the two high-profile Diwali releases this year — Karan Johar’s Ae Dil Hai Mushkil and Shivaay — haven’t given the industry as much of a boost as expected.
In fact, the joint collection of both films by the end of their opening weekend (Rs 64.16 crore), is reportedly the lowest in six years — and by a substantial margin.
“Diwali puja and festivities made a dent in the business of Ae Dil Hai Mushkil and Shivaay on Sunday. Business should witness an upward trend on Monday and Tuesday,” tweeted trade analyst Taran Adarsh.
Distributor Joginder Mahajan told IANS: “People are more inclined towards festivities during Diwali. So these collections are good for both films. The crucial days will be Monday and Tuesday.”
Of the two films, both of which released on Friday (28 October), Ae Dil Hai Mushkil has pulled ahead with a comfortable margin.
Shivaay‘s opening weekend collection (ending Sunday, 30 October) came to Rs 28.56 crore, trade reports confirmed.
Taran Adarsh and trade publication KoiMoi.com confirmed these numbers for Shivaay’s domestic box office collections over the three days — Friday: 10.24 crore; Saturday: 10.06 crore; Sunday: 8.26 crore.
In contrast, Ae Dil Hai Mushkil registered domestic weekend collections of Rs 35.60 crore.
At Rs 13.30 crore on Friday, ADHM gave Ranbir Kapoor and Anushka Sharma the third highest opening figures of their careers so far, and collections stayed strong on Saturday, at Rs 13.10 crore.
Just like Shivaay, ADHM too saw a drop in collections on Sunday, to Rs 9.20 crore.